Many individuals avoid the smaller social networking sites in favor of the big networks such as Facebook, Twitter and Linked In. Yet before you hop on the Facebook bandwagon, let’s check a few of the positive facets of smaller networking sites.
Go Where Your Clients Are Online
The key to effective social network online for business is to attend the networks where your customers socialize, conduct business, and network. If your clients are all on the smaller networking site, speaking with one another over a specific forum or message board, or chilling out over a popular website, go there.
Consider it when compared with traditional media. If you’re selling a mass-appeal product including cookware, then direct television spots sound right. Everyone cooks or at a minimum prepares food. That’s the reasons you see numerous infomercials for products like microwave cooking products, George Foreman grills, pots, pans and similar items.
Yet a niche market business such as model train hobbyists wouldn’t fare as well through direct television spots unless they were chosen thoroughly, say placed within a special on the History channel on the development of the railroads. Why? Because although collecting model trains is a fantastic and popular hobby, it’s not just a hobby shared by everyone. For everyone considering model trains, you will find nine individuals that don’t value them.
Your work as a marketer is to find the 1 in 10 individual that wants – no, needs – the most recent, greatest and best model trains available.
If we’re referring to social networking rather than direct television spots, the analogy still holds true. Large sites such as Viral Magazine Site To Watch Funny Videos do enable you to connect with millions of people worldwide. You may do so to network or out of curiosity. That’s all fine. However, if you’re trying to optimize your some time and efforts using social media for marketing, its smart to learn first in which the 1 person in 10 who wants and needs your product or service is hanging out. Then go there, be able to know people, and share messages related to your products or services.
Marketing Through Social Network Sites
What do you do to advertise your product or service once you’re over a social network? First and foremost, don’t jump right to your sales pitch. Nothing turns off potential prospects more than hard-hitting sales pitches before they’ve even gotten to know you.
Social network sites are first of all about networking. Like personally networking events, you would like to meet, greet, exchange pleasantries and obtain to know people. Then and just then can you introduce things you sell or desire to promote. Don’t jump right in to the sales hype before you’ve gotten to know someone. That’s about as obnoxious as a sexual come-on at a party when you’ve just met an individual. Don’t you need to know about them first?
Select Which One Perform Best
The last way in which you can tell if small social networks can be better than large social network sites: test them.
Choose three of your favorite social networks. Choose one of many smaller social networking sites as one of the three. Now start to cultivate your messages and relationships. Develop an attractive profile whilst keeping on message. What type works much better? Where are your leads originating from? One way to set up this kind of test as being a direct marketing test of sorts is to create a unique URL for every social media site profile and direct each URL in to a special landing page on the website. By doing this, your site dzffas will provide you with the response rate for the social networking efforts.
The only method to really know which sites work ideal for your promotional efforts is to test them. Get going today! There’s virtually no time like the present.