Search Engine Optimization Costs can be greatly affected by answering some fundamental questions on your business and SEO plans, objectives, along with other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.What exactly is the most important priority, objective, or goal that you want to attain via your internet marketing efforts?
Want to establish your company being an “authority site”?
Are you trying to create a community using social networking?
Are you currently seeking to generate more leads to fill your profits funnel?
Are you are attempting to bring in more customers to your retail or physical location?
What exactly is your required outcome for visitors to your site?
Precisely what is your “business design” for the online marketing?
The responses to such questions will affect the internet marketing strategy, approach, or techniques which can be most suitable.
2. The Large SECRET of Internet Millionaires and practically all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted traffic is exactly what matters most. Attracting targeted prospects essentially implies that the website visitors to your web site are already pre-qualified to the extent that you will be presenting them with information which is aligned as to what they are looking for. This assumes, of course, that this methods used to attract them are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find at this point you – and how could you have more?
Which keywords do prospects use while they are searching on the internet for the purpose you are offering?
Where is the business currently ranked for those terms in search engines like google?
How competitive are definitely the keywords that you are currently using to market your company?
How viable will it be that you will be able to rank for those keywords soon?
4. Precisely what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page in the natural “organic” Search Engine Results Position (often referred to from the acronym: “SERP”) in response to some search for a particular keyword or keyword key word, OR that the advertiser has outbid other advertisers to look in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals search online before making a purchase.
72% of people use Google when performing online search.
98% of individuals select a business on “Page 1” when making a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you may be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest way to generate traffic for new websites, to check keywords, and to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine rankings….BUT…the need for the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business people or webmasters get frustrated with their online efforts, there exists frequently a temptation to try and replace with lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to produce “traffic” fast using this method, it needs to be understood that we now have very real risks related to it.
Anyone with a valid charge card charging capacity can generate traffic fast. Beware, however, that this traffic generated from most of these sources is really a total waste of income. Ask almost anyone who has tried it.
Obviously, Google and Yahoo make literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy online marketers created internet advertising empires by functioning as advertising “arbitrage” agents. Over the past many years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you decide to use paid advertising to get traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of the advertising program is within your accepted tolerances, and expectations.
6. Niche Research – and ways to “re-position” your company online (if needed).
One of many smartest stuff you can do, and definitely one of the first things you need to do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed together with your website marketing efforts. Only after performing keyword research can you determine whether you will be wasting money and time (and lost-opportunity costs) by trying to advertise your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to get a sense about all of this at no cost by using the Google AdWords Keyword Tool.
Start by entering an extensive term that relates to your business or niche. Then scan the outcomes for that keywords you might be currently using.
Then assess the competition, both in terms of AdWords as well as in the major search engines itself. If the first page of natural SERP results is covered with major corporations, major “authority sites”, or some other stiff competition, then that keyword may be difficult to rank for. This is especially true in the event the SERP outcomes are for main indexed pages.
On the other hand, when the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy in the site structure, or lower), and should they be not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and possibly even relatively easy).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Information for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to think by investing in literally huge amounts of websites published, a lot of websites lack such a valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have been available for about a decade. And most of us have grown used to using them – as consumers, or as “subscribers”. You may be reading this information because of having entered your email address right into a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, for the way it is actually implemented).
Lead capture forms are typically integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of economic intelligence about your website visitors, and trying to determine a follow-up rapport along with them, it is very important incorporate lead capture forms to your website.
At the most basic level, establishing a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and exactly how Social Media Can be Leveraged to Facilitate SEO as well as Increase Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The simplest way to understand the potential for Web 2. and Social Networking, in terms of the way they can enable you to grow your enterprise is this: Make It Easier For People to discover You together with Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means they are preconfigured (in most cases) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret the way Google (and other leading search engine listings) rank their search results is essentially based on what other people think. It follows that the many people who connect to your website, the greater Google will consider jmkuiz site to become an “authority site”, or at best a meaningful site, within a particular niche, or for certain keyword terms.
The best, cheapest, and probably the most effective things that you can do today to enhance your search engine optimization would be to include a blog to your website (or make it your website), as well as create meaningful and relevant content frequently (e.g. 4 times a week or even more).